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Low-angle view of logo on facade of personal genomics company 23AndMe in the Silicon Valley town of … [+] Mountain View, California, October 28, 2018. (Photo by Smith Collection/Gado/Getty Images)
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See the top early Black Friday deals from 23andMe, Ancestry, and NatGeo.
Holiday season is officially upon us. Thanksgiving is just three weeks away, which means Black Friday is right around the corner. And while many of the best deals won’t surface until then, some products have started going on sale early.
These are the top 3 values for your money in DNA and ancestry products happening right now:
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This illustration picture shows a saliva collection kit for DNA testing displayed in Washington DC … [+] on December 19, 2018. – Between 2015 and 2018, sales of DNA test kits boomed in the United States and allowed websites to build a critical mass of DNA profiles. The four DNA websites that offer match services — Ancestry, 23andMe, Family Tree DNA, My Heritage — today have so many users that it is rare for someone not to find at least one distant relative. (Photo by Eric BARADAT / AFP) (Photo credit should read ERIC BARADAT/AFP via Getty Images)
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23andMe DNA and Health Kit: $99 ($100 savings) | Walmart
23andMe has a number of pre-Black Friday deals running, but the greatest savings come from the full health and ancestry personal service kit, which is currently half off the listed price.
The possibility to conduct a followup health screening via 23andMe is cited as one of its advantages, and insights drawn from 23andMe have already generated 147 published papers. The kit uses saliva collection to show users their ancestry and genetics to better understand their personal health profile.
![ROOTSTECH CONFERENCE](http://geogen.org/wp-content/uploads/2019/12/the-best-early-black-friday-2019-deals-dna-and-ancestry-forbes-2.jpg)
An attendee views an Ancestry.com Inc. DNA kit at the 2017 RootsTech Conference in Salt Lake City, … [+] Utah, U.S., on Thursday, Feb. 9, 2017. The four-day conference is a genealogy event focused on discovering and sharing family connections across generations through technology. Photographer: George Frey/Bloomberg
© 2017 Bloomberg Finance LP
AncestryDNA Test Kit: $59 ($40 savings) | Amazon
While 23andMe tests for a greater number of regions, Ancestry has a larger customer base (15M compared to 1M)—so if you are more interested in understanding your family history in detail than your health profile, this more moderately priced option might be the route for you.
The company is also offering 20% off Family History Gift Subscriptions (up to $30 value). All of Ancestry’s deals run until Nov. 27—0r the day before Thanksgiving—and there’s no indication yet that there will be a similar (or lower) price come Black Friday or Cyber Monday.
National Geographic DNA Test Kit from Helix: Geno 2.0 Next Generation: $50 ($50 savings) | Amazon
The NatGeo offering in this category is slightly different than the other two. Rather than genoytping, the Geno 2.0 only examines the exome, the protein-encoded parts of your genome.
While it doesn’t get into the specifics as much as 23andMe and AncestryDNA, NatGeo’s “next-generation” sequencing adds the benefit of potentially producing more specific genetic-testing features in the future.
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